Conceptual Blends across Image Macro Genres

Abstract

This paper analyzes image macros via the theoretical framework of conceptual blending on the example of online responses to 2011 and 2012 doomsday predictions. To date, conceptual blending has shown promise in the analysis of a variety of internet memes; however, most studies have been limited to one type of meme or one blending model. This project adds to the discussion in two ways. First, it presents a thematic analysis-image macros responding to end of the world predictions-thereby covering a broader variety of image macro genres. Second, it modifies blending models according to the needs of the different genres. The discussion explores the extent to which the three different image macro genres require different blending models and the implication for future study.