The Effectiveness of Celebrity Involvement on Fans Behavior

Abstract

Fan following is a spontaneous individual behavior, as one-way followers of stars' industrial chain. It realizes positive feedback on stars' performance strength and commercial value through continuous consumption behaviors. With the progress of media technology and the development of society, the identity attributes of stars and fans have undergone great changes. In the past, the cultural field of fans' "enclosure" has been broken. Under this condition, being as the loyal fan, they not only need to spend money for the stars, but also need to spend a lot of time on network data maintenance, so as to help stars maintain high popularity and good image. Therefore, this paper discussed the influence of celebrity participation on fans. The research mainly used literary analysis to support the evidence. This article found that all the people hold a rational attitude, even though the negative impact is still greater than the positive impact. The fan economy is often found to be a factor, but fortunately, the results are clear.