LEISURE INVOLVEMENT AND PLACE ATTACHMENT ON SHOPPING MALL REVISIT INTENTION: THE MEDIATING ROLE OF QUALITY OF LIFE

Abstract

This study investigates the impact of leisure involvement, and place attachment on revisit intention with the mediating role of quality of life. This survey was composed of 300 individuals in a shopping mall in Lahore, Pakistan. The data was analyzed through Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings indicated that leisure involvement and quality of life predict the place attachment and customers revisit intention. The results show the positive and significant relationship between leisure involvement (LI) and quality of life (QOL); leisure involvement (LI) with place attachment (PA); revisit intention (RI) and QOL with place attachment and revisit intention. The study advances in theory explaining the mediating role of quality of life in consumption in Shopping Malls and presents managerial recommendations that can be applied during and after Covid-19.