PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN  HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC

Abstract

This study aims to test and determine the influence of brand ambassadors, product quality, and price on purchasing decisions for users of Something Products in East Java. This research was conducted on users of Something Products in East Java with a sample of 384 respondents. ambassador has no significant effect on purchasing decisions for Somethinc Products in East Java, product quality has a positive and significant effect on purchasing decisions for Somethinc Products in East Java, price has a negative effect on purchasing decisions for Somethinc Products in East Java