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Effect of Relational Bonds on Consumer Engagement Via Affective Commitment on E-Commerce Live Stream Shopping in Indonesia

  • Parahyta D
  • Sobari N
Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021) (2022) 206
DOI: 10.2991/aebmr.k.220128.019
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Abstract

… bonds indirectly affect consumer engagement through an … consumer engagement. This study provides insight for e-commerce operators in Indonesia to increase consumer engagement …

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APA

Parahyta, D. T., & Sobari, N. (2022). Effect of Relational Bonds on Consumer Engagement Via Affective Commitment on E-Commerce Live Stream Shopping in Indonesia. In Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021) (Vol. 206). Atlantis Press. https://doi.org/10.2991/aebmr.k.220128.019

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