THE INFLUENCE OF SERVİCE QUALİTY, EXPERİENCE, DESTİNATİON IMAGE WİTH SATİSFACTİON MEDİATİON ON TOURİSTS VİSİTİNG BATAM CİTY

Abstract

This research aims to analyze the influence of Service Quality, Experience, Destination Image by mediating Satisfaction on Revisit Intention. according to the requirements in the number of known populations as many as 2.2 million people had visited, so based on Krejcie and Morgan tables, the number of samples that must be needed is 384 respondents. Data that being used in this research is 384 respondents. The results obtained from Partial Least Square (PLS) approach for data analysis said that Satisfaction variable has no significant effect on Destination Image, but Satisfaction has a significant effect on Service Quality and Experience. Service Quality, Experience, Destination Image and Satisfaction have a significant effect on Revisit Intention.