Research on the tourism follow-up effect of Guangzhou Asian Games

Abstract

Event tourism is the combination of events and tourism, and is one of the main forms of modern tourism. Sports event tourism is one of the types of event tourism. The holding of sports events can greatly promote the development of tourism in the host area, and realize the comprehensive improvement of the economic, social and environmental benefits of the host area. However, after the end of the event, a large number of stadiums are idle or underutilized, and the event tourism is terminated due to the end of the event, which makes the development of tourism in the host city fluctuate, that is, "post event effect". Taking the Guangzhou Asian Games as an example, this paper summarizes the tourism follow-up benefits of the games, then find out the follow-up negative effect reasons and the operating mechanism, at the end, puts forward the Countermeasures for sustainable development.