Exploring digital-free tourism: Insights from Chinese tourists in Bang Krachao, Thailand

Abstract

This research examines how Chinese tourists understand and experience 'Digital-Free' tourism in Bang Krachao, Thailand. It uses a detailed approach to gather and analyze opinions, experiences, and thoughts on taking a break from digital devices during their trips. The study methodically collected detailed responses from interviews with 22 Chinese tourists who visited Bang Krachao several times in recent years. The results show that Chinese tourists have a complex view of what it means to travel without using digital technology. Their experiences and thoughts on 'Digital-Free' tourism offer important insights for developing marketing strategies in tourism. This research adds to our knowledge about the role of digital technology in tourism, especially after the COVID-19 pandemic, as travel preferences shift towards more significant and health-focused vacations.