The Influence of the Hong Kong-Zhuhai-Macao Bridge on Visitors Motivation and Willingness to Use Land Transport

Abstract

The Hong Kong-Zhuhai-Macao Bridge (HZMB) has been recognized as the eighth wonder of the 21st century. This research has used a quantitative approach through a questionnaire. A regression analysis has been conducted on HZMB users and tourists from GBA, to explore their different traveling behavior in terms of transport patterns and potential contextual factors influencing their perception and behavior. Findings illustrated that the HZMB has provided added convenience to tourists and encouraged visits to tourism attractions in the GBA cities. The research findings induce holistic significance to the area of sustainable tourism from the perspectives of regional integration and the development of transport infrastructure.