Pendampingan Pemasaran Produk Olahan Pulu Mandoti Berbasis Digital Marketing Sebagai Upaya Meningkatkan Pendapatan Usaha Ibu Pkk Di Kabupaten Enrekang

Abstract

Background: Most people in Salukanan Village, Baraka District, Enrekang Regency, South Sulawesi Province are farmers. Salukanan village has high-quality pulu mandoti rice seeds, which can only grow well in that village. This PKM activity is intended to provide partners with solutions to overcome the lack of income due to the limited marketing of Pulu Mandoti products. Method: The implementation method is in the form of mentoring and training in using digital technology to maximize branding and product marketing to partners, namely 15 Salukanan Village PKK group members. Results: Through digital marketing training, PKK group members have understood how to manage a business digitally by marketing products. Conclusion: By implementing digital marketing-based assistance, PKK groups in Enrekang Regency can optimize their business potential, increase income, and contribute to sustainable local economic development.