Research on Consumption Psychology and Behavior of Online Shopping

Abstract

with the economic development and people's higher material and spiritual needs for life, the popularity of the Internet makes online shopping an irreplaceable part of every family daily life.Compared with traditional shopping, online shopping has the advantages of being free from the constraints of time and place, online payment can avoid cash loss, goods are more high-quality and cheap, time-saving and labor-saving from ordering to picking up goods, etc. Therefore, online shopping has become an important shopping form.This paper mainly analyzes the environment of online shopping, characteristics of online shoppers, consumption psychology and consumption behavior, and studies the new trend of online consumption under the background of COVID-19, which provides reference and reference for Internet shopping in the Internet era.