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A Trichotomy of Content Consumers Based on Liquid/Solid Consumptions and Individual/Collective Ownership

  • Kitazawa R
  • Ono A
Japan Marketing Journal (2023) 43(1) 29-41
DOI: 10.7222/marketing.2023.035
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Kitazawa, R., & Ono, A. (2023). A Trichotomy of Content Consumers Based on Liquid/Solid Consumptions and Individual/Collective Ownership. Japan Marketing Journal, 43(1), 29–41. https://doi.org/10.7222/marketing.2023.035

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