Using survey IDs to enhance survey research and administration

Abstract

Survey IDs are short strings of unique characters assigned to each recipient in a sample population. Extension research can benefit from the improved organization of survey implementation and data collection, better researcher-respondent communication, and reduced survey material costs supported through the use of survey IDs. This article outlines how survey IDs can provide a more efficient approach to survey administration and data management and includes suggestions about overcoming some limitations of survey IDs. Best practices for creating and using survey IDs when organizing and administering survey research also are suggested.