Using social media to engage nurses in health policy development

Abstract

Aims: To explore nurses' views on future priorities for the profession and to examine social media as an engagement tool to aid policy discussion and development. Background: Nurses are often not directly involved in policy creation and some feel it is a process they cannot easily influence. Methods: A descriptive mixed methods study of a Twitter chat hosted by the Chief Nursing Officer for Scotland was undertaken. Data were gathered using an analytics platform and NCapture software. The framework approach aided thematic analysis to draw out themes. Results: Sixty-four people took part in the Twitter chat (#CNOScot) and posted 444 tweets. Nurses called for investment in technology, nursing research, education and mental health. Primary care and advanced practice roles to support older adults with complex health and social care needs were also seen as vital to develop further. Conclusion: Social media can help reach and engage nurses in policy discussion and ensure there is better continuity between policy and practice but some groups risk being excluded using this digital medium. Implications for Nursing Management: Nursing leaders should consider social media as one of many engagement strategies to ensure nurses and other stakeholders participate in policy debate that informs health strategy development.