A financial performance analysis of food and beverages companies in India

Abstract

As the third largest population country, Indonesia had millennials as their biggest spender than baby boomers. The millennials allocate their income for eating at the restaurants after family expenses and savings. Meanwhile, the increasing number of casual dining restaurants in Jakarta, delivered satisfying experiences and less intimidated than fine dining but higher than fast food with affordable price. The restaurants gave them hedonic and utilitarian values that matched with the millennial behavior and lifestyles. This study intends to inspect the relationship between hedonic and utilitarian values on satisfaction and behavior intention among casual-dining customers in Jakar-ta. The data was collected from 150 millennials in Jakarta through a web-based survey. The respondents were informed that they would be asked about their experience in casual dining restaurants in Jakarta. Result revealed that customer satisfaction had a significant and positive relationship toward the he-donic value, customer satisfaction had a significant and positive relationship toward the utilitarian value and customer satisfaction had significant impact with positive effect toward the Behavioral Intentions. The findings of this study propose for theoretical and managerial implementations.