TAM VERSUS UTAUT MODELS: A CONTRASTING STUDY OF SCHOLARLY PRODUCTION AND ITS BIBLIOMETRIC ANALYSIS

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Abstract

The objective of this research is to review and compare the TAM/TAM2/TAM3 and the UTAUT/UTAUT2 through a bibliometric approach to determine which is the most appropriate model to study new technologies. Data was obtained from the Web of Science database. 2,450 publications were examined, related to TAM/TAM2/ TAM3 and 5,145 publications of UTAUT/UTAUT2 during the period 2016-2021. The findings confirm that UTAUT/UTAUT2 is being used by more and more researchers. This review offers a holistic view that will help future researchers to select the most appropriate models in their disciplines of study.

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Sebastián, M. G. D. B., Guede, J. R. S., & Antonovica, A. (2022). TAM VERSUS UTAUT MODELS: A CONTRASTING STUDY OF SCHOLARLY PRODUCTION AND ITS BIBLIOMETRIC ANALYSIS. TECHNO Review. International Technology, Science and Society Review / Revista Internacional de Tecnología, Ciencia y Sociedad, 11. https://doi.org/10.37467/revtechno.v11.4445

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