Cooperative Farming Concept as Business Development Strategy Model of Native Chickens in Province North Sulawesi Indonesia

Abstract

The development of native chicken production in North Sulawesi is still very low due to the traditional maintenance system so that it is very influential on the needs of market demand. The aim of this research is to find the right strategy model for management of the development native chicken agribusiness in North Sulawesi.The concept for analysis instrument in strategy management of "cooperative farming" needs four strategies that social engineering, economic engineering, technology engineering and value added engineering.The method in this research is qualitative case study approach, and four stages with qualitative analysis and three stages of strategy formulation.The results of the research,that farmers in North Sulawesi survive with traditional maintenance systems because they feel safe with a small risk of loss. So there needs to be an effort to empower farmers if to make the native chicken farm business to an agribusiness business.