What “you” and “we” say about me: How small shifts in language reveal and empower fundamental shifts in perspective

Abstract

One of the most fundamental, yet often overlooked, components of language is the personal pronoun system. Pronouns reveal and empower different perspectives, providing insight into and even altering how a person is conceptualizing the self. Here, we illustrate how the pronouns “I,” “you,” and “we” can enable shifts in perspective that bring a person further from, or closer to, others. We additionally highlight the implications of these pronoun shifts on the addressee(s). We review a growing body of research that focuses on how these words can function as both windows—providing insight into the thoughts and emotions of a speaker, and levers—that can subtly alter the speaker's and addressee(s)’ thoughts, emotions, and even behaviors, across a range of domains. We conclude by discussing possibilities for future research.