AN EMPIRICAL STUDY OF TOP MANAGEMENT ENGAGEMENT IN TOTAL QUALITY MANAGEMENT: A CASE OF PAKISTAN’S CONSTRUCTION INDUSTRY

Abstract

Top management obligation towards quality management is seen as one of the key factors in deciding its success. The local construction industry of Pakistan is far away from construction quality principles. In connection to this, the current study attempts to indicate the significance of quality management of Pakistani construction industry from the perspective of top management engagement. The constructs were extracted from published literature based on top management engagement and investigated the top management’s engagement towards quality administration in the construction industry. Survey questionnaires were distributed among senior management from the construction organizations registered with Pakistan Engineering Counsel. From the results, it is demonstrated that top management is willing to adopt most of the constructs however, it is astonishing that the interest to incorporate quality management in cost and time perspectives is still lacking. Hence, the areas of quality are still a secondary consideration for most of the top management. Therefore, it is the need of hour that this attitude must be expanded to a more agreeable level.