The Impact of Attitude Towards E-Payment and Shipping Service Quality on Online Store Satisfaction and Online Purchase Intention

Abstract

The purpose of this study is to reveal the impact of attitude towards e-payment and shipping service quality on online store satisfaction and online purchase intention. Data was collected through an online survey. The population of the study was online shoppers over the age of 16. The data were analyzed using structural equation model analysis. The findings revealed that attitude towards e-payment has a positive effect on satisfaction with online stores and online purchase intention. Shipping service quality had an effect on satisfaction, but had no significant effect on purchase intention.