Ganho, Logo Gasto? Aplicação de Modelagem Estrutural na Investigação dos Efeitos da Renda na Compulsão por Compras

Abstract

Purchases serve to meet consumer needs, but also take on the role of representing an identity or lifestyle. When consumption is consolidated as a way of resumption of emotional balance and social acceptance, it can be configured as a compulsive purchases behavior. This paper aims to verify whether there are differences in the interpretation of a compulsive consumption scale for different income levels. As complementary goals are the validation of D'Astous and Roberge scale to sample studied in Brazil and checking the difference in the degree of compulsive buying behavior considering the income criteria. The method for data analysis was multi-group structural equation modeling with a sample of lower income and higher income. The results demonstrate that the purchase compulsive behavior scale (CCC) had a great adaptation to the national scene, demonstrating validity and reliability. It was found that the income does not interfere with interpretation of the CCC and people with higher incomes are more guilt after purchase. The results also show that people with lower income have the same tendency to spend than those with higher income and a guilt after buying smaller than those with higher incomes. This result may indicate that both people with higher incomes and those with lower income can acquire financial problems, however, for people with lower income this could mean larger family and social problems when confirmed compulsive. (English) [ABSTRACT FROM AUTHOR]