Employing DEA for Assessment of Cruise Market: A Case Study in Malaga—Spanish Port

Abstract

In recent decades, the Spanish port system has been investing in the development of infrastructures aimed at attracting the cruise market. For this reason, this paper analyses, using a methodology based on data envelopment analysis (DEA), the efficiency of the Spanish port system for the cruise market. Most of the port authorities want to attract and maintain this traffic in their ports, due to the economic impact it has on them. Based on the data provided by Puertos del Estado and the port authorities in their annual reports, such as the number of cruise passengers per port or port authority, the number of stopovers or ships that visit our ports each year, and the infrastructures that have been developed for this market, an efficiency analysis was carried out to draw conclusions at the level of the port system and each port authority in terms of operational efficiency. Focusing the research on Malaga, the current situation was analyzed, as well as the forecasts that resulted from the research for the future development of the port in terms of cruise ships.