STAKEHOLDERS MANAGEMENT IN A UNIVERSITY: ANALYSIS OF THEIR IMPORTANCE WITH AHP

Abstract

At present, problems appear in every decision taken by people or companies. It is because each part has its own interests, normally different than each other, and they have to take care of them over the rest to achieve a high level of success in terms of following their objective. Literature about this subject is very extensive and varied. But it seems that research is mostly focussed on social field, talking about social objectives, mission and values of companies and institutions. In case of universities, the main concern is the change of directive from creating knowledge to keeping this knowledge and earn prestige and economic compensation. This paper shows the management of a university focused on the relation with its stakeholders and how can they affect or influence in decisions, and moreover, it will be giving a critic point of view about the priorities between each one. Conclusions will be supported by an Analytic Hierarchy Process and contrasted with some experts in the field, with the objective of giving a vision of how can traditional management system of universities improve in the future and focus on its main mission as social creators of knowledge.