The Rank of Silaturrahmi-Assimilated Collaboration Parameter Based on Core Drive Using Octalysis Gamification Framework and Fuzzy AHP

Abstract

This study aims to build SME collaboration parameters from the assimilation of the "silaturrahmi" culture that considers user motivation in collaborating. Parameter validation involves linear regression statistical methods, followed by determining the ranking of collaboration parameters using a combination model of Octalysis and Fuzzy AHP frameworks. The test resulted in 4 collaboration parameters from the assimilation of "Silaturrahmi" ranked based on the user's level of motivation (core drive) with details: Relationship Building-RB (52.86%), Reciprocal Sustainment-RS (25.44%), Reciprocal Assistant-RA (21.77%) and Active Support-US (0.83%). It can be concluded that the four parameters potentially measure the performance of SME collaboration. The combination model can determine the user's motivation (core drive) for collaboration through these parameters.