The analysis of factors influencing tourists' choice of green hotels

Abstract

除了实现经济目标外，旅游公司还必须关注社会目标和商业活动对环境的影响。社会责任和经济利润并不矛盾，而是相互补充的。许多公司在其业务运营中实施环境管理系统（EMS）。如今，企业社会责任（CSR）在旅游业和酒店业中的体现越来越多。越来越多的游客表现出对环境的关注，他们在旅行中会住在绿色酒店。本调查旨在确定游客入住绿色酒店的意向是否受到游客对环境的关注以及对绿色酒店提供的感知价值的影响。对来自塞尔维亚共和国境内的155名受访者的样本进行了统计分析。实证研究的结果表明，这些变量对绿色酒店的选择有积极的影响，因此该研究对旅游和酒店管理公司有重要的实际意义。In addition to achieving economic goals, tourism companies must take care of social goals and the impact of their business activities on the environment. Social responsibility and economic profit are not contradictory, but rather complementary. Many companies implement Environmental Management System (EMS) in their business operations. Nowadays, Corporate Social Responsibility (CSR) is more and more represented in tourism and hotel industry. An increasing number of tourists are showing concern for the environment and they are staying in green hotels during their travels. The survey was conducted to determine whether the tourist‟s intention to stay at the green hotel is affected the tourists’ care for the environment and the perceived value of the green hotel offers. Statistical analysis was performed on a sample of 155 respondents from the territory of the Republic of Serbia. The results of empirical research have shown that these variables have a positive impact on the choice of green hotels, so the study offers important practical implications for tourism and hospitality companies.