Generic decision support model for determining the best marketer

Abstract

For marketing company, determining the best marketing is a strategic decision. It is able to affect the companys future purposefully. The study conducted to propose a novel decision support model (DSM) for determining the best marketer. Seventeen parameters were considered into model and two methods fuzzy logic and profile-matching (PM) were combined as main method in constructing the model theoretically. The model was applied in medical appliance marketing company. It is finally also able to measure and present the best ranking of marketers that is able to make company for easily making a crucial decision.