Does marketing self-efficacy stimulate new firm formation?: Empirical evidence from Korea

Abstract

Marketing self-efficacy, linked to the skills and competencies of marketing field has not received enough attention on the prediction of new firm formation in past research despite marketing is a key entrepreneurial competency, particularly marketing and entrepreneurship are crucial when setting up a new firm. The purpose of this study then was to examine the relationship between marketing self-efficacy and new firm formation. Questionnaires was employed to collect data from two Korean graduate schools. A total of 250 completed questionnaires were returned. Regression analysis was used to test the hypothesis. Results showed that marketing self-efficacy had a positive effect on new firm formation. These results suggest theoretical and practical implications as an important factor to stimulate new firm formation.