Brand equity and brand performance on branded apparels in Chennai city

Abstract

The present paper focuses mainly on perceived quality, trust and loyalty of brand. Virtually, the equity of the brand is copiously considered comprising assets, liabilities name as well and symbol of the brand that either addsorsubtracts from the value provided by a product or service to a firm and/or to that firm’s customers. In this study observed that majority of the customers (41 %) perceive good brand quality, majority of the customers (41.50%) trust the brand and majority of the customers (56 %) grow fond of it after using the brand.