The mechanism of the construction enterprise's strategic planning

Abstract

The minimalism of the construction enterprise's strategic planning, which meets the industry specifics. The main components of such a mechanism and their relationship are highlighted. The structural mechanisms are the blocks; the analytical mechanisms are target, strategic. The contents of the blocks are disclosed. The strategic planning mechanism is presented as a defining part of a unified management system for the construction organization activities, which determines the desired state of the control object and forms a program for achieving the goals. Strategic planning is considered as a process, the initial stage of which is the organization's mission formation, conducting marketing research, developing goals and strategies, determining the desired parameters of the firm's "order portfolio"dictated by the strategic settings. Within the framework of studies related to the strategic planning mechanism, the solutions to a number of problems published in the scientific publishing houses are proposed. During the studies, the key concepts and directions of the strategic planning are clarified, the methods of domestic and foreign authors that define the strategic planning processes are described. The proposed strategic planning mechanism activities of the construction company provides an opportunity to systematically approach the issues of finding the ways to achieve the well-being of the company in the short and long term.