Business model for Smart Hospital health organization

Abstract

Modern trends in the society development such as population growth, increase of longevity, development of medical technologies and trend of business digitalization require adaptation of the services offered by health organizations to the new conditions. The health organizations management shall form a development strategy, and therefore, form and continuously improve the business model taking into account the dynamically changing environment, new technologies, legislation, etc. for successful positioning in the market, saving and developing the value of the services offered in the health care sector. The article provides a reference business model of a health organization based on the Smart Hospital concept. While implementing this concept, the health organization relies on a new computing infrastructure based on mobile and cloud technologies, large data and analytics, Internet of things (IoT), new achievements in machine learning. These revolutionary technologies enable the health organization to drastically change the business models and create new products and services in the health care.