Journal Article

Measuring the degree of corporate social media use

International Journal of Market Research (2015) 57(2) 257-275
DOI: 10.2501/IJMR-2015-018
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APA

Aichner, T., & Jacob, F. (2015). Measuring the degree of corporate social media use. International Journal of Market Research, 57(2), 257–275. https://doi.org/10.2501/IJMR-2015-018

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