Abstract
… evangelism again. Portable MP3 players were a new and emerging marketplace with no market leaders or major brands … to obtain, the customer evangelist has created an advantage for …
Cite
CITATION STYLE
APA
Foux, G. (2005). Customer communities herald new ground rules for successful marketing. Journal of Direct, Data and Digital Marketing Practice, 7(2), 112–121. https://doi.org/10.1057/palgrave.dddmp.4340515
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free