Strategies Behind Tik Tok’s Global Rise

Abstract

This study aims at explaining the increased use of the mobile application Tiktok. With the significant development of short video industries, the timing of Tiktok was perfect, which enabled it to spread quickly. This study will evaluate the reasons behind the significant development and popular use of TikTok for the past three years. The study will focus on three crucial factors, which are product positioning, content variety, and uniqueness, to bring about the link between the perceived popularity of Tik Tok (8).[...]Through this study, we will be able to explore the wide spreading of Tiktok for the past three years and how it has become a crucial tool in the role of influencers and a channel for creating an entrepreneurial possibility with its growth. This study also recommends more research into the popular use of TikTok and further expansion of other social media apps.