A Review of Driving Behaviour Change Interventions in a Variety of Road Safety Campaigns Based on Behaviour Change Theories

Abstract

Campaigns are employed as a fairly practical tactic to address an extensive audience in order to improve driving behaviour and promote road safety. Experts in the field of traffic safety concur that the most effective campaigns for improving traffic safety are those that draw from psychosocial theories of behaviour. The main objective of this article is to review the behavioural change theories related to various types of road safety initiatives. This study examines the body of prior research that, taken as a whole, eliminates the ability to draw accurate and thorough conclusions on the efficacy of behaviour-change theory-based campaigns. The road safety campaigns that embraced behaviour change theories may aid in changing drivers’ behaviour as well as the factors that influence it, such as their knowledge, attitudes, beliefs, emotions, motivations, abilities, habits, and environmental cues, as demonstrated by the campaigns that these studies reviewed. This study offered proof in support of the practicality of directing traffic safety measures through behaviour modification theories.