The Relation of Influence between Leadership Style and Team Creativity of Integrated Design Companies

Abstract

As technology progresses rapidly, personal definition of corporate value has inevitably shifted from tangible output to intangible creativity, transforming from independent work to the amplified benefits of teamwork. Hence, “creativity” and “teamwork” eventually become the key criteria for enterprises to progress towards success. Team creativity also becomes the key issue for the success of enterprises. The study is a literature-review based research which searches for the method of creativity inspiration in design teams, followed by conducting in-depth interview with leaders of integrated design companies to analyse the methods and process of leaders from creativity-oriented integrated design companies provoking team creativity. The findings of interview results show that creativity-oriented integrated design companies launch design strategies before collecting the data, where text is the best methods for stimulating creativity. Moreover, experience serves as the conventional education and training, the organization resources effectively assist the team to learn and grow, leaders’ clear guidance determines the success of team members, friendly interaction will establish good interaction and tacit understanding, freedom of work and spatial use will determine work efficiency, and organization incentive comes from the expectation of leaders.