THE INFLUENCE OF THE ASEAN ECONOMIC COMMUNITY PERCEPTION ON THE EXPORT INTENTIONS OF MICRO, SMALL AND MEDIUM ENTERPRISES

Abstract

This research investigates the influence of the perception of the AEC on export intention owned by MSMEs. To pursue this purpose, this research used a quantitative research method. By implementing the survey design, 30 questionnaires were spread to 30 MSMEs for reliability tests and validity tests, and 170 questionnaires were spread to 170 MSMEs for data analysis, so there are 200 samples in total. After conducting data analysis by using SPSS Version 25, the research found that perception of the AEC significantly affects export intention. Nevertheless, the influence value of the perception of the AEC on export intention is low (8.5%). The other factors (91.5%) should be examined in depth in other research. It can be concluded that the perception of AEC has less significant influence in increasing export intention compared to other perceptions related to export. Hence, this research contributes practically to increasing the export intention of MSMEs in the AEC era. Although the value is low, MSMEs are recommended to have a good and comprehensive perception of AEC. However, a positive perception of other factors related to exports is required. Increasing these positive perceptions can be a good start for the government to foster exports conducted by MSMEs. Also, this research enriches the discussion of AEC as a subject in international studies and export intentions as a topic in entrepreneurship and business.