Improving the Quality of Management with the Concept of Decision Support Systems in Determining Factors for Choosing a Cafe based on Consumers

Abstract

The management quality of a cafe really needs to be maintained. This is considering that Cafe is one of the fast-growing and promising businesses. This research was conducted in the city of Pematangsiantar. The development of cafes in Pematangsiantar has not been accompanied by developments in modern technology. This makes customers still feel confused and need information to decide to visit a cafe that is in accordance with their wishes. The purpose of this research is to analyze the Analytical Hierarchy Process (AHP) method in choosing the dominant factor in determining the best cafe factor based on consumers from a number of assessment criteria. Researchers used 8 assessment criteria including: (C1) reliability, (C2) responses, (C3) tangible, (C4) certainty, (C5) security, (C6) ease, (C7) credibility, and (C8) understanding needs. The questionnaire assessment was carried out using 7 alternative cafes among 339, A +, Kok Tong, Coffee Cups, Coffee Time, Eldivo and Indis Cafe. The results of the questionnaire were processed and calculated using the Analytical Hierarchy Process (AHP) method. The results of the study showed that (C1) reliability with vector eigenvalues (0.231) as the first, second and third rank (C6) Ease with vector eigenvalue (0.141) and (C2) responses with vector eigenvalue (0.130). It is hoped that this research can provide input to the owner in creating a decent cafe atmosphere to be a family gathering place..