Distributing intelligence and organizing diversity in new media projects

Abstract

This paper examines how web design firms in the new media industry probe and experiment with possible forms and sources of value giving shape to the new economy. Focusing on the collaborative engineering of cross-disciplinary web-design project teams, we examine how websites emerge as provisional settlements among the heterogeneous disciplines as they negotiate working compromises across competing performance criteria.Cet article examine comment les entreprises de web design explorent et essayent les formes et sources de valeur qui configurent la nouvelle économie. L'analyse est concentrée sur le génie collaboratif des équipes transdisciplinaires de web design, pour examiner comment les websites émergent en tant que des ententes provisoires entre disciplines hétérogènes danss la mesure où ils négocient des solutions de compromis entre critères de performance em compétition.Este artigo examina como as empresas de web design exploram e experimentam formas e fontes de valor que configuram a nova economia. Centrando o foco na engenharia cooperativa de equipes transdisciplinares de web design, examina-se a emergência de sites como acordos provisórios entre disciplinas heterogêneas, na medida em que negociam soluções de compromisso entre critérios de desempenho em competição.