Research on Disney’s Business Strategy and Investment Value

Abstract

As the best-known media and entertainment company, Walt Disney’s every action will be expanded and put into the spotlight. Each mild adjustment will exert unpredictable effects on the stock market performance. A report is required to make the influence predictable and determine the relationship between Disney’s strategy and its investment value, which enables the investors to avoid loss. To analyze Disney’s current strategy, the report adopts PEST and SWOT models and ESG ratings. The report involves absolute analysis (DCF) and relative analysis (PE) to calculate Disney’s investment value. The report reflects on whether Disney is worth investing in by comparing its valuations with several other major competitors. In addition, by calculating the volatility, the report illustrates the risk of investing in Disney. Through those analyses, the result is that although Disney is undergoing challenges, it still has an anticipated vision. Therefore, from the perspective of long-term investment, Disney is worth to be invested in because the challenges also create opportunities.