Towards an Integrated Model for the Competitive Strategies

Abstract

The research aimed to determine and evaluate the importance of the competitive strategies' classifications that the managerial thought has presented so far. It also aimed to provide a comprehensive model for these strategies which is based on a primary rule of determining all the organizations' community categories comprehensively, and all the competitive strategies that should be utilized to deal with every category of those categories. A content analysis methodology was employed and a final conclusion was reached: that none of those classifications could provide comprehensive perception of the competitive strategies system which deserves every organization's interest while managing relations with its markets. It was found that the model divides the population into four categories: category of loyalists to organization's commodities, category of irresolute people to organization's commodities, category of disinterested people to organization's commodities and category of people who boycott the organization's commodities. All the competitive strategies pertinent to every division were determined too.