Analisis Komparasi Swot Strategi 7P Di Jasa Event Organizer PT. Craton Indonesia Antara Perusahaan dan Klien Di Jakarta Selatan

Abstract

This research was conducted at PT. Craton Indonesia that aims to identify SWOT comparasion that are strength and weakness, that are opportunity and threat 7P marketing mix strategy in event organizer service. The format of this research is descriptive method with qualitative data analysis. Descriptive methods focus on the problems or phenomena that exist at the time of the research or the actual, then describe the facts of the problems and accompanied by accurately rational. The results showed there is a PT. Craton Indonesia implemented the 7P marketing mix fairly well and comparsion of SWOT analysis differences and similarities in the 7P marketing mix strategy at PT. Craton Indonesia with client.