More than just consumers? Alternative representations of students when higher education becomes ‘free’

Abstract

The introduction of market mechanisms into higher education (HE) systems has profoundly reshaped the sector. One prominent aspect of such reforms has been the conceptualisation of the student as a consumer, ostensibly empowered by choice and seeking value for money from their tuition fees. In this article, we report the findings of an empirical study of student representations when HE becomes ‘free’, after four decades of marketisation. The analysis was conducted in Chile, where the HE sector has undergone a controversial reform that removed tuition fees for low and middle income undergraduate students known as Gratuidad. Considering the importance of the student-consumer subjectivity invoked by proponents of marketisation, how are HE students discursively constructed in a context of fee removal? Based on a discourse analysis of news media, we present three representations of undergraduate students during public discussion of Gratuidad that were common in their negative portrayal: students as (1) egocentric, (2) victims of discrimination, and (3) marionettes. Our work thus indicates that in a culture of marketisation, policy efforts designed to democratise can be overshadowed by strong media discourses opposing government efforts to publicly fund HE.