Measurement and difference analysis on tourism competitiveness of Blue Economic Zone

Abstract

Blue Economic Zone is the first regional development strategy in China with the theme of marine economy, including all the sea areas in Shandong province and six cities of Qingdao, Dongying, Yantai, Weihai, Weifang, Rizhao as well as Wudi, Zhanhua counties in the administrative division of Binzhou. This paper tentatively constructed the evaluation index system of tourism competitiveness of Blue Economic Zone on the basis of interpretation on tourism current situation in Blue Economic Zone, and exploited the improved entropy method and the fuzzy comprehensive evaluation method for quantitative evaluation on the tourism competitiveness of each city in the region.