Communication as a Way in the Development of Fishing Village in Belawan Medan Indonesia

Abstract

Fisherman's village is a settlement that is always attached to the coastal city of Belawan in Medan. The study to understand the needs of the community becomes a potential for successful development. The researcher identifies residents' involvement in finding the most appropriate communication as a development strategy. The author uses quantitative and qualitative methods in completing this research. In analyzing, the researcher correlates data interpretation, perception, participation and communication strategy with literature review. The result of this research is a communication model that will encourage the development of Belawan fishing village into a community-based coastal settlement and local wisdom.