İşveren Markası ve Yetenekli Çalışan Etkileşimi - Employer Brand and Talented Employee Interaction

Abstract

Employer brand is a matter so highly important that cannot be neglected and will be taken in agendas by enterprises since it is a process to create a brand for currently working and potential employees. The purpose of this study is to uncover the interaction of employers' brands with talented employees. The interaction of these concepts with each other was evaluated and the interaction between the employer brand and talented employees was tried to be explained. Semi-structured negotiations were held with human resources managers working in various sectors, employing talent management and employer branding in business processes. The study lasted a total of 5 months between January and May 2017 and interviews with 21 human resource managers were conducted. In the study, analyzes were made on qualitative data by using Maxqda 11 P. Vardarlıer 9/4 (2017) 628-648 İşletme Araştırmaları Dergisi Journal of Business Research-Türk 629 software program. As a result of the research, it has been seen that the concept of talent and brand personnel relation is used intensively.