Analysis on the Marketing Strategy of Chanel

Abstract

Chanel is an independent brand in the luxury industry. The main purpose of this article is to analyze the whole supplier audience and the industry environment. The result shows that the exquisite design concept is throughout all of the products. Chanel's market scope is gradually expanding. In addition to the affluent class that was originally targeted, the market of Chanel has gradually penetrated the performance of low and medium consumption level. It is no longer out of reach for most young people.