Identification of Distribution Channels in the Supply Chain of Rice, Chili, Onion, Beef and Chicken Meat at Depok City

Abstract

Supply chain which is a system that involves the production, delivery, storage, distribution and sales processes of products to meet demand. Distribution channels which are important in the supply chain, which are concerned with moving goods from one place to another effectively and efficiently. The purpose of this study was to identify the distribution channels of the supply chain for rice, chilies, shallots, beef and chicken in Depok City. The analytical method used is qualitative. Data collection techniques by means of observation, interviews and documentation. The results showed the distribution channel processes of rice, chilies, shallots, beef and chicken meat that occurred in Depok Cityhave to go through several hands including farmers, producers, distributors (traders) until it reaches consumers. Farmers in Depok City should cut the existing distribution channels by selling their crops directly to traders without going through collectors.