The Effect of Stock Investment Growth on Investment Interest in the Millennial Generation in North Sumatra

Abstract

This study aims to understand the effect of Minimum Capital, Investment Growth, Interest Rates, and Perceived Risk on Investment Interest in the Millennial Generation. This type of research uses quantitative research, using a questionnaire for research. The population used in this study is the millennial generation, including those born in 1990-2006 in North Sumatra, using 137 respondents from a target sample of 124 respondents. This study used primary data obtained from the answers of the respondents and processed with SPSS version 20 for Windows. This study uses the analytical method of multiple linear regression tests, followed by validity and reliability tests, and ends with the classical assumption test. Experiments in this study use the f-test and t-test. The conclusion of the study is that minimal capital does not have a partial and insignificant effect on investment interest in millennials in North Sumatra, while investment growth, interest rates, and risk perception have a partial and significant positive effect on investment interest in millennials in North Sumatra.