The distribution strategies of convenience stores chain in China from Japan 7-11

Abstract

With the rapid development of China's supermarket chain industry, logistics distribution technology has become more and more important. Regarded as the core technology of chain operation, it is the basis of success in chain operation. At present, logistics distribution system's backward has hindered the development of China's chain enterprises. Based on the success of Japan 7-11, this paper makes a research on centralized shop strategy, diversified information management and the high efficiency of logistics distribution strategy, and seeks to optimize profits of logistics distribution from the perspective of enterprise strategy. Besides, this paper analyses the advantages and disadvantages of the mode of chain enterprises and gives advice on promoting chain enterprises.