An Empirical Study of the Impact of Cross-Cultural Management Strategies on Performance in Multinational Enterprises

Abstract

In order to be able to avoid performance degradation, this paper firstly analyzes the way of cross-cultural management in multinational enterprises, so as to find out the cultural differences between different countries. Secondly, it analyzes the performance management of enterprises, and derives the performance management methods and situations of multinational enterprises. Finally, the impact of cross-cultural management of multinational enterprises on enterprise performance is analyzed, and the corresponding variables are set to explore the relationship between the two. According to the analysis results, it can be concluded that the coefficient of CD in multinational enterprises is -0.185, and the coefficient of DIS is -0.331, which indicates that the difference of enterprise culture has a negative impact on performance, while by adding the adjustment variables, the coefficient of DIS in multinational enterprises grows from -0.334 to -0.163 in model 2, and the adjustment of the transaction ratio of surface enterprises can reduce the loss of enterprises, make the enterprise’s development direction more clearly, improve the performance and profit of the enterprise, and reduce the enterprise’s own risk.